About Us

Incorporated in 2003, Ge-Shen Group is focused in the South-East Asian region specialising in design, development and technology-driven manufacturing. We are building ourselves to be leader in the precision components segment, providing superior capabilities in innovative mould design, fabrication, stamping, injection moulding, surface finishing and sub-assembly. We serve many business sectors including automotive, medical devices & consumables, industrial applications, consumer electronics, office automation, home appliances and aerospace. We aim to partner with customers, providing a one-stop manufacturing solution and accelerating product speed to market.

In order to serve our customers better and remain competitive, Ge-Shen Group continually invests in technical capabilities, automation, infrastructure and staff. We also look to offering services in more locations around the world, broadening our geographical reach.

Headquartered in Kuala Lumpur, the capital of Malaysia. Ge-Shen Group has a combined workforce of over 1,500 staff across 4 factories located in Malaysia and Vietnam and 1 global sales location in Singapore. Ge-Shen Corporation Berhad is listed on the main market of Bursa Malaysia Securities Berhad (“Bursa Securities”).

Mission, Vision and Sustainability

OBJECTIVE / MISSION: GROWING TOGETHER

Our priority is to provide innovative and uncompromising quality services to our clients. We are committed to develop human capital and career development opportunities for our people. Ge-Shen Group strives to deliver long term sustainable value-creation for the community and stakeholders of the company.

OUR PHILOSOPHY

We are a company that looks forward and embraces change, redesigning ourselves to face tomorrow’s big issues. Our core principals of Integrity, Transparency, Ownership, Respect and Speed continues to guide our growth and maintain our success. We focus on bringing our customers’ ideas to life. Facing highly demanding environments, well-engineered manufacturing solutions are critical for smooth delivery of products to the marketplace.

With our engineering expertise, GS CORP aims to deliver a hassle-free uncompromised experience, letting our customers focus on designing and selling their products.

Our vision is to be a global components manufacturer that provides the best customer experience.

SUSTAINABILITY

We believe that the Environment, Social and Governance ‘ESG’ aspects of our business are crucial to our success. We strive to create long term value for our customers, employees, communities and shareholders through a careful process driven approach to ESG.

ENVIRONMENT

We believe in the principles of environmental stewardship and strictly enforce environmental rules and regulations. We manufacture economically through an internal policy of reducing, reusing and recycling. We are always looking at ways of reducing the consumption of materials and energy.

GOVERNANCE

Good governance is the balance of management executives and an experienced, independent board to ensure that the interests of shareholders and stakeholder are upheld. We remain focused on sustainable growth through sound management decisions.

Our Culture

Integrity

Maintain high levels of personal and professional values in business interactions and decisions

Transparency

Uphold honesty and openness without compromising the truth to enable better analysis and decision making

Ownership

Being responsible and accountable for actions, products, services, decisions and policies made

Respect

Respect for the individuals we interact with and the environment that we operate in (internally and externally) and committing to being responsible in all our actions

Speed

Accelerating value creation in fulfilling customers’ requirements and business goal

Group of Companies

GE-SHEN CORPORATION

Leadership

Keh Chuan Seng

Executive Chairman

Keh Chuan Seng began his career in the real estate development sector in Japan from 1991 to 2005. He has a wealth of knowledge in the local and international real estate, hospitality, agricultural, asset investment, and financing industries during his 14 years in Japan. Because of his extensive experience, Mr. Keh has been able to offer invaluable suggestions and ideas, making him the ideal person to lead the Board to a new level.

As the Executive Chairman of the Frazel Group of Companies, he excels at strategising housing construction projects, and this is mainly attributable to his planning skills. Mr Keh entered the property development business in Kedah as well as Sadao, a district in Songkhla Province in southern Thailand, in 2010. His diverse experience includes the F&B businesses in Japan, as well as the niche bird nest trading and evergreen fisheries industries in Malaysia.

Currently, Mr Keh is the Non-Independent Non-Executive Director and Non-Independent Non-Executive Chairman of HB Global Limited, the companies listed on the Bursa Malaysia Securities Berhad, attributed to his entrepreneurial vision and strategic leadership qualities. He is also the Committee Member of Kedah Chinese Chamber of Commerce and Industry, through which he has established a strong commercial network in China. His vast expertise in management and production, as well as his multinational professional networks, have been crucial in enabling the Group’s consistent growth.

Lee Hai Peng

Executive Director

Mr Lee Hai Peng (“LHP”) obtained his professional qualification from Chartered Institute of Management Accountants (CIMA), UK in August 1994. He is a registered Chartered Accoutant with the Malaysian Institute of Accountants (MIA) and has over 27 years of working experiences in the field of audit, marketing, corporate finance and accounting.

LHP began his career as an Audit Assistant with BDO Binder in June 1991 where he was involved in various audit assignments for public listed companies in Malaysia. He left in November 1992 to join Messrs Gee & Co as its Branch Manager, responsible for its audit, secretarial and tax matters. In December 1994, he joined Trontex (M) Sdn Bhd as an Executive Director, where he was responsible for the overall finance and accounting functions, marketing and business operations of the company. Subsequently, he joined Chin Hin Group Berhad in September 2008 as the Group Accountant. He was promoted and become the Group Financial Controller in April 2009 and was appointed as the Non-Independent Executive Director cum Chief Financial Officer on 23 January 2015, a position he held until 1 December 2022.

He is currently a Non-Independent Non-Executive Director of Solarvest Holdings Berhad, Executive Director of K. Seng Seng Corporation Berhad and Tex Cycle Technology (M) Berhad, and has directorships in various other private businesses.

Datuk Tee Siew Kiong

The working experiences of Datuk Tee Siew Kiong are set out as follows: – 1. Pengerusi – Pusat Ekonomi Digital Johor (2020 – 2022) 2. Penasihat Kepada Menteri Besar Johor – Pejabat Menteri Besar Johor (2020 – 2022) 3. Pengerusi – Yayasan Sultanah Fatimah (2015 – 2022) 4. Ahli Mesyuarat Kerajaan Negeri Johor (EXCO Pelancongan, Perdagangan dan Kepenggunaan Negeri Johor) – Kerajaan Negeri Johor (2013 – 2018) 5. Ahli Dewan Undangan Negeri Kawasan Pulau Sebatang – Dewan Undangan Negeri (2004 – 2018) 6. Setiausaha Politik YBM Tan Sri Dr. Chua Soi Lek (Menteri Kesihatan Malaysia) – Kementerian Kesihatan Malaysia (2004 – 2008) 7. Pegawai Khas Kepada YB Dato’ Chua Soi Lek (Ahli EXCO Negeri Johor) – Kerajaan Negeri Johor (1990 – 2004) 8. Pengurus Konsultan – Syarikat Perkhidmatan Konsultan Pontian (1987 – 1990) 9. Pengurus Kewangan Cawangan Pontian – Koperasi Pembangunan Ekonomi Pemuda Malaysia (1985 – 1987)

Noor Aieda Ahmad

NOOR AIEDA AHMADMalaysian, (Independent Non-Executive Director

Puan Noor Aieda was appointed to the Board on 11 August 2021. Puan Noor Aieda graduated with a Bachelor of International Business & Administration from Central Michigan University in 1986 and a year later she graduated with Master of Business & Administration from Alliant University, San Diego. She then pursued Masters of Sciences in Corporate Communication in 1989. She started her career in 1989 with Utusan Melayu Berhad as a Credit Control Executive. She joined Malaysian Investment Development Authority (“MIDA”) in 1992 and retired from MIDA in July 2021. During her 29 years tenure with MIDA, she served in various roles including Corporate Communications and Media, and Industrial Promotion Division, Deputy Director of E&E Industry Division, Logistic and Regional Operations Division, Information Technology Services Division, Research and Development and Business Services Division and was seconded as a Director to the MIDA office in Milan, Italy. Prior to her retirement from MIDA, she was the Director of the Post-Investment and Infrastructure Support Division in MIDA and assisted global Multinational Corporations (MNCs) with investments in Malaysia with their local requirements and challenges. Puan Aieda does not hold directorships in other public companies and listed issuers. She does not have any family relationships with any member of the Board or major shareholder of the Company. She does not have any conflict of interest with the Company and neither has he been convicted of any offence within the past 5 years (other than traffic offences, if any), nor any public section or penalty imposed by regulatory bodies during the financial year.

Carrie Ho Ai Hoon

Carrie Ho Ai Hoon has more than 10 years of audit, financial reporting, corporate finance and consulting experience. She started her career in 2006 with Crowe Malaysia and rose to the rank of assurance Senior Associate. In 2010, She joined Singapore-based Mewah International Inc as an accountant. She was responsible in financial & performance reporting for Mewahs operations in Romania, Poland, Russia, China and Australia.

In 2011, Carrie returned to Malaysia to join Public Investment Bank Berhad as a Senior Executive, and was involved in the provision of advisory services on fund raising and transactions. In 2012, She joined Centegy Governance Advisory, which specialises outsourced internal audit, cost analytics and training services for multinational companies such as Glaxo Smith Kline. In 2013, Carrie joined WingTai Malaysia Berhad as a finance manager, and was responsible for special reporting on Uniqlo Malaysias retail operation to Wing Tai Singapore and Uniqlo Japan.

In 2021, She joined Freedom Venture Sdn Bhd as a Senior Corporate Adviser, where she conducted M&A activities, fund raising, tax and accounting planning for clients. In 2023, Carrie has joined JLL Malaysia as the Finance Manager, which is responsible in business partnering, financial management, reporting and planning. Carrie is a fellow member of the Association of Chartered Certified Accountants and the Malaysian Institute of Accountants.

Jason Chan Min Wai

Mr. Chan joined in June 2023 as Joint-Company Secretary fully taking charge of all Corporate Exercises and Corporate matters. He also serves on KSSC and Texcycle in the same role. He has served as the Chief Financial Officer of NAMI Corp from October 2016 to April 2020. From August 2010 to September 2016, Mr. Chan was a Director of Transaction Reporting division for Baker Tilly Monteiro Heng, an accounting and audit firm located in Kuala Lumpur, managing a portfolio of audit clients with divergent operations and special reporting assignments such as reporting accountants for initial public offering, due diligence audits, restructuring and reverse takeovers.
Mr. Chan was a lead auditor with Ernst & Young, Malaysia from 1997 to 2008 and KPMG Ho Chi Minh from 2009 to 2010. During his career, he managed the portfolio of audit clients with divergent operations, including manufacturing and trading, retailing, property development and construction, oil and gas, hotels, leisure, and foods and beverages.

Eileen Yeoh Soo Chin

Ms Eileen Yeoh Soo Chin was appointed Group Chief Financial Officer in June 2023.

Qualification is Masters, Professional Qualification FCCA Fellow member of the Chartered Certified Accountants (ACCA) Professional Qualification Chartered Accountants (CA) Malaysian Institute of Accountants (MIA).

She started her career as an auditor with Moore Stephens and held various senior positions in other listed companies in Malaysia that involved the construction, steel industry and property development in Malaysia. She has more than 20 years of experience in accounting, audit, treasury and corporate finance, project financing, debt capital raising, corporate and debt restructuring, and treasury cash management.

Dr. Adrian Foong

Dr. Adrian Foong
(Chief Executive Officer)

Dr. Adrian Foong, CEO of Ge-Shen since 2024, began his career in 2003. He specializes in manufacturing, operations management, industrial engineering, problem-solving and leading teams in global semiconductor and manufacturing firms.

Brandon Tham Kok Sian

Brandon Tham
(Operations Director)

Mr Tham Kok Sian joined Ge-Shen in year 2023 as Operations Director. He began his career in the manufacturing industry since 2004 and has gained extensive experience over the years from SMT process, plastic injection, wire harness and box build. He worked in EG Industries Berhad since 2008 until 2023.

Tan Yee Cheong

YC TanMalaysian, (Senior Vice President)

YC Tan was graduated with a Master Degree in Business and Administration from National University of Malaysia in 2010. He has more than 10 years experiences in FMCG and Oil & Gas Industry as Manufacturing Cost Controller. He was previously attached with multinational company such as JTI, Nestle & Aker Solutions. He joined Ge-Shen Group in Nov 2015 as a Vice President and now he is holding position as Senior Vice President of Business Development & Costing.

Irene Goh Ai Leng

Irene Goh Ai Leng
(Senior Vice-President, Ge-Shen Plastic)

Irene joined Ge-Shen Plastic (M) Sdn Bhd in 2001 as a junior Project Engineer and has since been in various different positions within the Company, including Engineering, Procurement, Supply Chain, Business Development and finally management. As a vital part of the senior management team, she brings a wealth of experience in both technical management and general management.

Andrew Teoh

Andrew Teoh Chee WooiMalaysian, (Senior Vice President)

Andrew Teoh was graduated with a Bachelor Degree of Mechanical in Manufacturing from University of Technology Malaysia in 2010. Before joining Ge-Shen Group, he built his career in Hanoi, Vietnam; where he focused on Quality Management & Manufacturing Operation. He joined Ge-Shen Group in May 2016 as a Vice President and now he is holding position as Senior Vice President of Operational Improvement.

Takeo Yamamoto

Takeo YamamotoJapanese,
(Marketing Director)

Takeo Yamamoto was graduated with Bachelor of Engineering from Kyoto Institute of Technology in 1964. He worked in various plastic injection moulding company for 38 years before he joined Ge-Shen Group in 2004 with the title of Marketing Director.

Goh Eng Yau

Goh Eng Yau joined Takachiho Technologies (M) Sdn Bhd in 1993 as a to set-up a Printing Line and assembly line for home audio components until 1996. He then joined EW Plastic Sdn Bhd as a Supervisor to set-up a Printing Line and Sub Assembly lines for various customers. In 1999 He joined Ge-Shen Plastic (M) Sdn Bhd as a supervisor of spray painting and sub-assembly line where he served until 2006 before being transferred to Ge-Shen Vietnam Co. Ltd. (“GSV”) to set up the Vietnam factory and served in various different roles. He is currently the Factory Manager of GSV.

Malveen Singh

Malveen joined Polyplas in 2010 as a management trainee and has been exposed to diverse areas such as planning, production, and secondary processes. In 2013 he was given the task of heading secondary process dept and subsequently promoted to Planning Manager in 2014.

In 2018, he assumed the role of Senior Manager of Supply Chain, spearheading strategic initiatives and optimizing processes.

Since 2021, Malveen has been entrusted with operational leadership at Polyplas, leveraging his extensive experience and expertise to drive organizational success.

About Us

Mission, Vision and Sustainability

OBJECTIVE / MISSION: GROWING TOGETHER

OUR PHILOSOPHY

SUSTAINABILITY

ENVIRONMENT

SOCIAL

GOVERNANCE

Our Culture

Integrity

Transparency

Ownership

Respect

Speed

Group of Companies

GE-SHEN CORPORATION

Leadership

Keh Chuan Seng

Lee Hai Peng

Datuk Tee Siew Kiong

Noor Aieda Ahmad

NOOR AIEDA AHMADMalaysian, (Independent Non-Executive Director

Carrie Ho Ai Hoon

Jason Chan Min Wai

Eileen Yeoh Soo Chin

Dr. Adrian Foong

Brandon Tham Kok Sian

Brandon Tham(Operations Director)

Tan Yee Cheong

YC TanMalaysian, (Senior Vice President)

Irene Goh Ai Leng

Irene Goh Ai Leng(Senior Vice-President, Ge-Shen Plastic)

Andrew Teoh

Andrew Teoh Chee WooiMalaysian, (Senior Vice President)

Takeo Yamamoto

Takeo YamamotoJapanese,(Marketing Director)

Goh Eng Yau

Malveen Singh

Malveen Singh

Brandon Tham
(Operations Director)

Irene Goh Ai Leng
(Senior Vice-President, Ge-Shen Plastic)

Takeo YamamotoJapanese,
(Marketing Director)